PROOF needed spot illustrations for their special Oddities sacrificial ritual involving the symbolic act of 'burning' themselves in a fire. Oddities represented small, insect-like creatures that made sacrificial offerings to their revered ‘Odd-God’. My role in this project was to visually narrate this story throughout the entire user journey.

I led the creation of animated spot illustrations and iconography, partnering closely with the product design and engineering teams to implement them for an enhanced and immersive experience.