• Sold out 3500 Avatars at top [2%] sales pace through strategic market research driving site-wide community engagement.
• Drove community-led marketing to garner 30 million impressions on GIPHY and 200 thousand impressions across Reddit, Twitter, and retail activations, including a Times Square billboard feature.

Reddit Collectible Avatars are limited-edition avatars that provide owners with unique benefits on the Reddit platform and stand out in the comments. The Creator Collection was made by independent creators in partnership with Reddit. Reddit invited me for two consecutive seasons to design a total of 6 Reddit Avatars. Each avatar needed to work within the confines of the Avatar Snoo template, Reddit's Brand Guidelines, and the Custom Avatar Builder that users would be able to use to mix & mash their avatars together with other artists'.