Regions Bank: Social Media Refresh

Branding, Organic Social, Iconography
Challenge:
Regions Bank needed enhanced organic social by creating clear and actionable integrated guidelines for the Regions social team to use.​ The goal was to develop a more relevant value exchange between Regions Bankand its audience.

In addition, the budget for purchasing new photography was $0. A solution was needed for posts that lacked purchased imagery.
Outcome:
A branded, cohesive social media look and feel that is fully customizable to Regions's primary and secondary messaging content across Facebook, Twitter, LinkedIn, and Instagram platforms.
To solve the image-sourcing roadblock, I incorporated their previously used icon library, expanding on it by developing new iconography and updating the color schemes to brand standards. The icon library is constantly expanding as needed for future use.